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YouTubeDaily SEO with Julian
Microsoft Bing changed how it paid its search partners in 2024. Perion, an Israeli ad tech company worth more than $1 billion three years ago, just agreed to sell to Affle for about $420 million, all cash. More than half of that price is cash Perion already holds. Should a company ever let one partner be that much of its business? Source: Calcalist (CTech). #MicrosoftBing #Perion
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Microsoft Bing changed how it paid its search partners in 2024. Perion, an Israeli ad tech company worth more than $1 billion three years ago, just agreed to sell to Affle for about $420 million, all cash. More than half of that price is cash Perion already holds. Should a company ever let one partner be that much of its business? Source: Calcalist (CTech). #MicrosoftBing #Perion
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